Native Instruments Celebrates 20 Years of TRAKTOR with Limited Edition Timecode Vinyl Series
Berlin, April 27, 2022—Native Instruments today kicked off the 20th anniversary celebrations of TRAKTOR, the groundbreaking digital DJ tool that helped change the face of modern music.
To mark the occasion, NI has released five unique timecode vinyl designs, including collaborations with New York record player Shiftee and Sasha’s Last Night On Earth record label. The anniversary timecode vinyl records are available in five limited-edition colors, including purple, bright green, and translucent. Each vinyl controls a deck in TRAKTOR, allowing users to scratch, rewind or beat audio files via their computer as if they were mixing with records.
Since its launch two decades ago, TRAKTOR has helped shape music scenes around the world, from minimal techno in Berlin to house music in the United States and hip-hop in the Middle East. TRAKTOR has become the go-to software for cutting-edge DJs and world-champion turntables, and can be found on the biggest music stages around the world, every weekend.
Over the past 20 years, TRAKTOR has introduced several features that are now considered industry standards for DJs. First, visualization of digital waveforms, which allowed DJs to preview upcoming changes, such as track failures. Next, NI introduced looping, which was made possible by TRAKTOR’s unparalleled accuracy in BPM detection and allowed DJs to isolate and loop certain sections of tracks. Other features such as harmonic mixing, cue points and automatic beatmatching, better known as synchronization, added even more advanced options.
“TRAKTOR is a joint effort and the joint merit of so many people,” says Friedemann Becker, the product manager who has overseen the software since its launch. “I am deeply impressed and grateful when I look back over the past 20 years and reflect on how many people have worked on TRAKTOR, given their passion for this product and dedicated their lives to it – as makers or DJs. all brought together so many different perspectives and skills.
“More than just a collaborator and supporter, NI has been family to me for almost 15 years,” says world-renowned record player and long-time TRAKTOR user Shiftee. “It all started when someone from NI contacted me on Myspace to talk about TRAKTOR. From demo videos to touring, TRAKTOR has played a monumental role in my professional and personal development. I’m honored to release this limited blue vinyl to celebrate 20 years of Traktor. Here are 20 more!
Alongside the release of the limited-edition timecoded vinyl records, NI spoke to artists around the world for a series of feature films chronicling TRAKTOR’s seminal impact over the past two decades. The reports are scheduled to be published weekly via NI’s blog and will include conversations with artists from Berlin to Ramallah, highlighting ideas from esteemed artists like Chris Liebing, Steve Bug and Makimakkuk. The first blog post, which takes a closer look at the Berlin scene, is now available on the Native Instruments blog.
PRICE AND AVAILABILITY
TRAKTOR Timecode Vinyl is available from April 27, 2022 on the Native Instruments online store.
24 EUR / 24 USD / 3400 YEN / 24 GBP / 34 AUD / 25 CAD / 30 CHF