FENDER MUSICAL INSTRUMENTS CORPORATION APPOINTS AMANI DUNCAN AND MARIA FERNANDEZ TO ITS BOARD OF DIRECTORS
HOLLYWOOD, Calif. (April 27, 2022) — Fender Musical Instruments Corporation (FMIC), the world’s leading manufacturer, marketer and distributor of musical instruments, announced on April 27, 2022 the appointment of two industry veterans to its Board of Directors: Aman Duncan and Maria Fernandez, beginning in May 2022. The nominations come amid record growth in guitar history. With over 16 million people in the United States picking up the guitar during the pandemic*, the rise of home studios, and a slew of digital performances and lessons on social media, FMIC continues to provide players with the necessary tools to succeed, living up to its mission to support artists at every stage of their musical journey.
“Over the past year, Fender has inspired an upsurge of music enthusiasts, and we’re proud of the incredible growth the brand has achieved,” said Marc Fukunaga, president of Fender Musical Instruments Corporation. “I am delighted that Amani and Maria are joining the FMIC Board of Directors, both of whom have strong backgrounds in the music industry in various roles. Their extensive knowledge and passion for music will be invaluable in guiding the brand.
“We are very fortunate to have Amani and Maria joining the FMIC Board of Directors at this time and the entire management team looks forward to benefiting from their exceptional leadership experience,” said Andy Mooney, CEO of Fender Musical Instruments. Corp. “The current generation of guitar players enjoy a wider range of music than ever before. Amani and Maria’s experience in two of today’s most important musical genres, coupled with their unique professional perspectives, s will prove invaluable to the execution of our ambitious growth plans.
Originally from Los Angeles, Amani’s childhood was surrounded by musical influences from an early age, with his father being a guitarist himself. Her upbringing was rooted in a belief in empowerment and the courage and optimism to achieve any dream. These fundamentals paved the way for his highly respected career in the music industry, leading marketing and promotions at Def Jam Records, Island Def Jam, Virgin Records and Capitol Music Group. In 2008, she was recruited by Sean Combs Enterprises/Bad Boy Entertainment as CMO, allowing her to manage all aspects of Sean Combs’ growing business. Amani has modeled the business discipline with companies in several different industries, including spirits, fragrance, film/TV and philanthropy. From 2011 to 2017, she served as Head of Brand Marketing for CF Martin & Co., reviving a nearly 200-year-old brand in the cultural market by fostering new relationships with Ace Hotels, Levi Strauss & Co. ., Stetson, Surfer Magazine, and Ed Sheeran, who was an emerging artist at the time. These efforts, along with the development of a new mid-priced product, helped position the company for growth. Subsequently, Amani joined MTV as Head of Music in a bid to strengthen the brand’s bond with artists and focus more on the VMAs to showcase talent. Currently, she oversees BBH USA, an advertising agency that is part of Publicis Groupe, as CEO directing creative marketing efforts on behalf of high profile clients including Google, Heineken, Samsung USA, Barbie and Netflix. Amani sits on the board of BBH Global and also leads a drive for inclusivity for women in the workforce and racial diversity leading internal initiatives including DEI, helping the agency to become 64% female and achieve 50% racial diversity. Amani joins the FMIC Board of Directors with a wealth of creative and business expertise across many industries, including music and media.
“From my time at Def Jam, Martin Guitar, MTV, and my current role at creative agency BBH USA, music has been a constant presence and a cornerstone of my professional work and my personal life,” said Amani Duncan, CEO of BBH USA. “I’ve always been a huge fan of Fender guitars, and it’s such an honor to join the illustrious board of directors of this iconic brand.”
Born and raised in Venezuela, Maria’s upbringing is rooted in musical culture. She is an accomplished music industry professional with expertise in finance, operations and P&L guidance. Before graduating from university in Caracas, she began her career at The Walt Disney Company, where she started as a financial analyst. In 2004, she joined the DirecTV team and then Probiz, a consulting agency through which she held the position of finance manager for a voice over IP start-up. After three years with the company, she moved to Sony Music Entertainment (SME) where she experienced accelerated growth in increasingly senior roles, earning five promotions in the past fifteen years. Today, she is Executive Vice President of Operations and Chief Operating Officer, where she works closely with the CEO to create and execute strategic planning, focusing on the Iberian Peninsula region, which is a key driver for the business with triple-digit revenues. Additionally, Fernandez works closely with their roster of artists conducting deal negotiations on behalf of the company, oversees SME analytics initiatives regionally and globally, and manages mergers and acquisitions in the region. At SME, Maria is dedicated to ensuring others have the opportunity to pursue their dreams and to fostering team diversity that encompasses both gender and race. Maria joins the FMIC Board of Directors as a fierce female leader encouraging women to speak out and start the conversation because it is the only way forward.
“I am very grateful for the opportunity to join the board of directors of FMIC, a company with a rich history, a culture of innovation and a spirit of service,” said Maria Fernandez, EVP, COO Latin Iberia at Sony Music Entertainment (SME). in Venezuela, I never dreamed of one day joining such a recognized company and it will be a privilege to work with their fantastic team. As someone who has always worked to support women, it is especially gratifying to join the Board with a leader of Amani’s caliber.
Founded in 1946, Fender has created guitars, amps, pedals and accessories for players around the world, and their innovative musical gear has been played on more stages than any other company in the industry. Through its portfolio of brands, FMIC is dedicated to unleashing the power of musical expression for all artists and musicians, from beginners and students to legends of history. Champion artists have been the foundation of FMIC’s efforts, a philosophy that echoes founder Leo Fender’s famous mantra: “Artists are Angel’s, it’s our job to give them wings to fly.”
For more than 75 years, the brand’s mission has been one hundred percent committed to serving players at every stage of their musical journey by creating and delivering best-in-class instruments that help artists and players make advance their art and keep the guitar relevant in musical culture. . In 2015, FMIC introduced its digital arm, and two years later launched Fender Play, which unleashed the power of musical expression for all players, providing fun and invigorating guitar lessons available at your fingertips. . In late 2021, FMIC merged with PreSonus Audio Electronics, a leading manufacturer of recording hardware and software solutions and its licec that solve real-world problems for working creatives. Together, their passion for music and commitment to innovation will help equip and inspire current and future generations of artists.